About Us
Growing up surrounded by the breathtaking landscapes of South Africa, I developed a deep appreciation for nature and wildlife. Today, my journey continues as I bring the spirit of Africa’s wilderness to a global stage, combining photography, guiding, and conservation advocacy to inspire others to cherish and protect our natural world.
About Me - Marno Jooste
My Roots
Growing up in South Africa, I was fortunate to be raised in a family that shared a deep love for nature and wildlife. From a young age, our lives were intertwined with the outdoors, and some of my most cherished memories are of family trips to iconic reserves like the Kruger National Park and Addo Elephant Park.
Together with a deep love for the ocean and the beach, these adventures were more than just holidays, they were an education, a glimpse into the raw beauty and intricate ecosystems of Africa. They sparked a lifelong fascination with the natural world and a desire to contribute to its preservation.
In 2012, life brought me to London, a city full of opportunity but a world away from the wild landscapes I once called home. While I’ve embraced the experiences and challenges of living abroad, I’ve always felt a longing to reconnect with the continent that I grew up in.
The sounds of the bush, the vastness of the savannah, and the incredible wildlife of Africa have always been in my heart, inspiring me to find ways to share these wonders with others and try experience them again for myself on holidays.
The Mission of WildLens Adventures
This passion for nature, my love for photography, combined with my new qualification as a Nature Guide that I gained in 2024, led me to create a business that bridges the gap between my roots and my aspirations. Through this platform, I aim to connect people with Africa’s unparalleled beauty, whether through immersive safaris, stunning wildlife photography, or education about the importance of conservation.
My mission is to support and raise awareness for the incredible efforts of conservation organizations across the continent while also providing unforgettable experiences.
From offering guests the chance to participate in hands-on conservation efforts to capturing the essence of wildlife through my lens, I am committed to making a difference.
By sharing the stories and wonders of Africa, I hope to inspire others to protect and cherish our planet’s most precious resources. Whether you’re here to explore safaris, discover photography, or join in the fight for conservation, welcome to a journey that’s as meaningful as it is unforgettable.
Mission Statement
Actively contributing to wildlife conservation by partnering up with organisations in creating transformative safari experiences that immerse guests in Africa’s diverse ecosystems.
Through personalized guiding, photography, and hands-on conservation activities we aim to foster a deeper understanding of the natural world.
All profits are dedicated to supporting vital conservation initiatives that protect wildlife and empower local communities
Vision
To be a leading force in eco-tourism, where every guest becomes a conservation ambassador. By blending immersive safari experiences, wildlife photography, and educational outreach, we strive to build a global community of travellers who are passionate about preserving Africa’s natural heritage.
Our vision is a future where sustainable tourism not only protects wildlife but also enriches the lives of local communities through education and conservation engagement.
Conservation First: Every decision and action is guided by the commitment to protect wildlife and ecosystems.
Ethical Tourism: Promote sustainable practices that respect both nature and local cultures.
Education & Empowerment: Equip guests with the knowledge to become advocates for wildlife conservation, while empowering local communities through education and collaboration.
Community Engagement: Partner with local schools and organizations to involve guests in teaching conservation lessons, fostering a shared commitment to preserving the environment.
Transparency & Accountability: Maintain openness about how profits are allocated and the impact of conservation efforts. 100% of all profits will be donated back to our conservation partners.
Inspiration through Experience: Create memorable, hands-on experiences that inspire guests to take meaningful action for conservation long after their journey ends.
Core Values
